Trusted Content Marketing Metrics to Get Leadership Buy-In
Content Standard
OCTOBER 22, 2015
In the past year, one-quarter of marketers increased their content budgets by 30 percent or more, according to a new study by Forrester. According to the report, 75 percent of marketers said they saw positive metric performance in the form of increased loyalty and reduced marketing and media expenses. Tips to Build Your Pitch.
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