KoMarketing Associates

JANUARY 28, 2020

Content marketing opens the door for beginning conversations on a granular level. Forrester reports that 92 percent of B2B purchases start with search, and B2B buyers are demanding personalized experiences. Use content marketing to create collateral that speaks to the specific pain points of a subset of your audience.

Marketing Automation Services 162

Marketing Automation Services Software B2B Marketing Content Marketing 162

Convince & Convert

SEPTEMBER 21, 2010

Using the Forrester Social Technographics Ladder, understand how your target audience (as defined by gender, age, and geography) uses social media. link to post]. I’ve played with social media at a personal level and now it’s time to take it up a notch. link] John Coomer Great presentation & panel yesterday.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

KoMarketing Associates

JANUARY 18, 2018

Content Personalization. 60% of Marketers Have a Documented Personalization Strategy. Personalization of content has become a priority for B2B marketing teams, but about half are struggling with data quality, one of the critical components to successful personalization efforts, according to a Monetate study.

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

KoMarketing Associates

NOVEMBER 21, 2017

Especially since the next few weeks are likely reserved for 2018 planning, setting up client programs, considering business goals, and even scoping out your personal goals for the new year. For marketers looking ahead to 2018, here’s a list of B2B marketing tactics that have proven to be the most powerful over the past year.

Tactics 120

Tactics B2B Marketing Planning Account Based Marketing 120

Webbiquity

JANUARY 9, 2012

Dave offers “25 ideas for ways you can get value out of Twitter, with a mix of business and personal focus,” such as meeting new people, staying on top of the news, influencing the influencers, and re-purposing content. Twitter: Marketers Still Struggling To Understand Social Channel by MediaPost Online Media Daily.

Twitter 100

Twitter Tactics Tools Tips 100

Webbiquity

JANUARY 10, 2010

This is geekier than even most search marketers will go, but can supply valuable insights. SEO Basics: 6 Tips for Google Webmaster Tools by TopRank Online Marketing Blog. He also quotes a finding from Nate Elliot of Forrester that there are “an average of 4.7 SEO Trends and the Future of SEO by SEO Theory.

SEO 100

SEO Tips Best Practices PageRank 100

Content Standard

OCTOBER 2, 2020

The manufacturer who dedicates his advertising to building the most sharply defined personality for his brand will get the largest share of the market at the highest profit.” ” — Shane Snow Audience Engagement Quotes “Behind every tweet, share and purchase, there is a person. Build relationships.”

Paid Content 118

Paid Content Top of Funnel Planning Paid Search Agency 118