Forrester, Intent, Statistics and WOM

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Eat 10 sandwiches, get the 11th free. Let’s also assume that you have a Facebook fan page.

Social Media

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B2B Content Marketing; A Masterclass in Content Amplification

Inbox Insight

NOVEMBER 13, 2018

Statistics such as these are alarming, especially if content marketing is an important part of your B2B marketing strategy. Earned media is publicity and engagement you’ve won through non-paid marketing efforts: SEO is one of the most important, along with Word of Mouth (WOM), rating and reviews, and arguably influencer marketing.

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Paid Content Top of Funnel B2B Marketing Content Marketing

B2B Marketing Zone

Convince and Convert Blog: Social Media Strategy and Social Media.

B2B Content Marketing; A Masterclass in Content Amplification

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