Forrester, Inbound Marketing and Purchase

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Industrial Marketing Today

Forrester

Inbound Marketing

Purchase

Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

JUNE 19, 2010

The chart below from a research study done by Forrester illustrates this point very clearly. Understanding and building accurate profiles of different personas requires a close alignment between sales and marketing. And they use different sources to get their information.

Relevance

Relevance B2B Marketing CMS Development Buying Cycle

Manufacturers Use Evaluation Kits for Effective Lead Nurturing

Industrial Marketing Today

FEBRUARY 12, 2012

Forrester, CSO Insights and Marketo reported that lead nurturing produced much better results. Here are some of the significant findings from their research studies: Reduced the number of marketing-generated leads ignored by sales to as low as 25%. Some refer to this as “drip marketing.”.

Lead Nurturing

Lead Nurturing Sales Management Top of Funnel Sales Qualified Leads

B2B Marketing Zone

Industrial Marketing Today

Creating Relevant B2B Marketing Content: Walk the Talk

Manufacturers Use Evaluation Kits for Effective Lead Nurturing

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