Forrester, In-market Prospects, Positioning and Purchase

Content + Intent Data: The Rise of First-Party Data

Content4Demand

NOVEMBER 5, 2021

We utilize lead scoring to rank potential customers by low, medium and high intent to purchase , accelerating the ability to identify in-market prospects and prioritize promising accounts. . How does the elimination of third-party cookies change the content marketing landscape?

Intent Data

Intent Data Intent Top of Funnel Intent Signal

B2B Marketing Zone

Content + Intent Data: The Rise of First-Party Data

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