Forrester In-market Prospects Personalization Positioning 
Content4Demand
NOVEMBER 5, 2021
We utilize lead scoring to rank potential customers by low, medium and high intent to purchase , accelerating the ability to identify in-market prospects and prioritize promising accounts. . How does the elimination of third-party cookies change the content marketing landscape?
Anteriad
DECEMBER 14, 2022
Our take: The bold B2B marketers that invest in finding both net-new customers and new buying groups in current customers in unexpected ways will position their companies for growth into the next year– and their careers as well. AI is gaining traction in the marketing landscape. Personalization is a hot topic in B2B marketing.
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