Forrester, In-market Prospects, Organization and Sales Management

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Forrester

In-market Prospects

Organization

Sales Management

Content + Intent Data: The Rise of First-Party Data

Content4Demand

NOVEMBER 5, 2021

We utilize lead scoring to rank potential customers by low, medium and high intent to purchase , accelerating the ability to identify in-market prospects and prioritize promising accounts. . How does the elimination of third-party cookies change the content marketing landscape?

Intent Data

Intent Data Intent Top of Funnel Intent Signal

How PGi Achieves Marketing-Sales Alignment, Consistently Grows Pipeline and Takes the Guesswork out of ABM with 6sense

6sense

MAY 10, 2017

Since all the outreach activity is tied directly to those accounts, if you don’t choose the right ones, you’re hosed. And if you don’t get your sales and marketing teams aligned on the same accounts, you’re also hosed. Finding in-market buyers to pass to sales. Entering sales conversations early and often.

Account Based Marketing

Account Based Marketing ABM Demand Generation Top of Funnel

B2B Marketing Zone

Content + Intent Data: The Rise of First-Party Data

How PGi Achieves Marketing-Sales Alignment, Consistently Grows Pipeline and Takes the Guesswork out of ABM with 6sense

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