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Content + Intent Data: The Rise of First-Party Data

Content4Demand

The True Influence approach provides robust audience segmentation and filtering using an unlimited combination of multi-variant intent topics including company contacts, locations and installed technology criteria. How does the elimination of third-party cookies change the content marketing landscape?

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Light Up Your Revenue by Decoding the Dark Funnel

6sense

That’s not a good look, especially when their ABM strategies include connecting with in-market prospects at the right place, at the right time, in their respective journeys. Determine what topics prospects are interested in without asking them to complete a form. It takes AI and machine learning to do that. Check out the Ebook.

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Add a Personal Touch to B2B Sales with Artificial Intelligence

PureB2B

Take it from Forrester, whose research found 77% of consumers have either chosen, recommended, or paid more for a brand that’s offered a personalized customer experience. These tools also go a step further, aggregating data from a variety of sources to identify prospects with expressed interest in your specific content.