6sense

JULY 22, 2020

6sense also recently released dynamic display advertising , which personalizes content in digital ads based on real-time account information, and integration with LinkedIn , which leverages 6sense’s account data and insights for all LinkedIn ad types — most of which are unsupported by other ABM vendors.

Ideal Customer Profiles 62

Ideal Customer Profiles Advertising Agencies Account Based Marketing ABM 62

6sense

NOVEMBER 2, 2021

That’s not a good look, especially when their ABM strategies include connecting with in-market prospects at the right place, at the right time, in their respective journeys. New insights can inform and improve strategies and tactics. In our new ebook titled A Deep Dive Into the Dark Funnel , written by 6sense’s Sr.

Top of Funnel 62

Top of Funnel Intent Signal Intent Data Buyer Personas 62

Content4Demand

NOVEMBER 5, 2021

We utilize lead scoring to rank potential customers by low, medium and high intent to purchase , accelerating the ability to identify in-market prospects and prioritize promising accounts. . How does the elimination of third-party cookies change the content marketing landscape? Intent helps define that granularity.

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Anteriad

DECEMBER 14, 2022

There are emerging tools that support content generation—allowing marketers to create more content, oftentimes at low cost. These tools can synthesize tons of information and turn it into unique content. Personalization is a hot topic in B2B marketing. By working with Anteriad, Lenovo saw a 20% increase in leads and 32x ROI.

Ideal Customer Profiles 40

Ideal Customer Profiles Budget Programs B2B Marketing Psychographics 40