TrustRadius Marketing

OCTOBER 3, 2022

That’s changing, as one of the key ABM trends for brands is uniting the two practices. Research from Demand Gen Report shows that almost 60% of B2B marketers are already blending ABM and demand gen initiatives. Bringing actionable, ready-to-convert buyers to sales teams will speed up the sales cycle and improve close rates.

Account Based Marketing 52

Account Based Marketing Demand Generation Agencies Demand Generation ABM 52

NetLine

NOVEMBER 30, 2023

A B2B sales astronaut celebrates as they’ve closed a deal, all thanks to the intent-led content provided by marketing. Market research and analyst firms : Share findings and analysis from market research firms like Gartner, Forrester, and IDC. Personalize content and confidently connect with in-market buyers.

B2B Sales 52

B2B Sales Intent B2B Marketing Digital Asset Management 52

Inbox Insight

NOVEMBER 13, 2018

This essential guide looks at how content amplification can help marketers fight back by putting the right content in front of the right audiences, with greater effectiveness. B2B in-market buyers now have to wade through reams of it to find the right content that fulfills their information needs. The Content Challenge.

Paid Content 52

Paid Content Top of Funnel B2B Marketing Content Marketing 52