6sense

MAY 9, 2017

How to use this approach to build trust, efficiency and improved metrics across sales and marketing. Examples include: PGi: witnessed a 58% faster time to close, lift in win rates and 4x the average deal size.

Lead Ranking 48

Lead Ranking Demand Top of Funnel In-market Buyers 48

Madison Logic

NOVEMBER 30, 2023

What Happens When You Focus Too Much on Demand Many marketers recognize the power of a brand-building strategy, but demand activities still dominate their budgets and focus. And while many marketers recognize the benefits of strong brand-building efforts, demand generation still dominates.

Demand 52

Demand Brand Identity Branding Work Management 52

Anteriad

DECEMBER 14, 2022

Our take: There are established AI tools available that you’re probably not taking full advantage of, like tools that use intent data to identify in-market buyers. Over 90% of the marketers we surveyed agreed that replacing, updating or consolidating tools in their current tech stack would make it function more efficiently.

Ideal Customer Profiles 40

Ideal Customer Profiles Budget Programs B2B Marketing Psychographics 40

PureB2B

MAY 30, 2022

Additional data from Forrester revealed that high-performing B2B companies grow their sales enablement budget 2 times faster than low-performing organizations. The Tools SDRs Need to Optimize Results. DemandScience Activate lets you take advantage of predictive analytics to locate in-market buyers.

Ideal Customer Profiles 48

Ideal Customer Profiles Top of Funnel Product Work Management 48

6sense

MAY 10, 2017

Our team employed a full funnel activation strategy and we now have the ability to identify active in-market buyers, reach them at the right time and ultimately measure our success and impact to the entire organization. Finding in-market buyers to pass to sales. 33% lift in win rates. 4x the average deal size.

Account Based Marketing 59

Account Based Marketing ABM Demand Generation Top of Funnel 59

Inbox Insight

NOVEMBER 13, 2018

This essential guide looks at how content amplification can help marketers fight back by putting the right content in front of the right audiences, with greater effectiveness. B2B in-market buyers now have to wade through reams of it to find the right content that fulfills their information needs. Optimizing your output.

Paid Content 52

Paid Content Top of Funnel B2B Marketing Content Marketing 52

6sense

AUGUST 24, 2017

The Forrester Wave naming us the leader in the space completely validated my instincts. We have the technology and team to help our customers find in-market buyers and drive them through to conversion to impact the business in a lasting way. We’re shining a light onto our customers’ buyers and where they are.

Top of Funnel 48

Top of Funnel Marketing AI Lead Ranking Marketing Automation Services 48