ClickZ

JANUARY 22, 2020

In its first ever Marketing Automation Technology Forecast, Forrester had also predicted that the global spending on marketing automation tools will pass $25 billion by 2023, a 14% annual growth rate. Hubspot is currently one of the most popular marketing automation tools. Uses keywords to optimize blog posts and the landing pages.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Enterprise Management Marketing AI 144

Mailmunch

APRIL 26, 2021

Create lead capture content. For marketers, generating leads is the top priority. One way to do this is through a search-engine-optimized (SEO) blog that solves problems for your market. . To use blogs as a lead generation strategy, integrate a lead capture mechanism to convert readers to leads.

Top of Funnel 63

Top of Funnel Webinar Metrics Marketing & Strategy Marketing Strategy 63

ActiveDEMAND

OCTOBER 21, 2019

There is no record of the leads’ follow up, the marketing activity that brought in the leads and the marketing activities that turned those leads into sales. . Forrester’s research revealed that only 38% of marketers have a holistic view of how customers interact with digital content along their purchasing journey.

Paid Content 47

Paid Content Work Management Marketing Automation Services Marketing Management 47

SnapApp

MAY 29, 2018

This is why companies obsess over building and optimizing large sales teams and processes. And, it all starts with marketing efforts that fill the top of the funnel with poor quality leads: Or, put another way, poor lead qualification. Bottom-funnel leads need a little push before they convert. Identify pain.

Sales Qualified Leads 103

Sales Qualified Leads Lead Ranking High Quality Lead Top of Funnel 103

Hubspot

JANUARY 3, 2012

Offers are the heart and soul of lead generation. After all, you need to put something on the other side of that lead-capture form that will motivate visitors to complete it in the first place, right? And if that's the case, you want to pump as many leads as possible out of those offers' landing pages.

Lead Generation 28

Lead Generation Top of Funnel Generation Lead Scoring 28

Martech

SEPTEMBER 21, 2021

Most marketing automation solutions provide tools for email campaign development and execution (including landing pages), as well as lead capture, scoring and nurturing. Lead management. Lead management comprises three functions: lead capture, lead scoring and lead nurturing.

Marketing Automation Services 135

Marketing Automation Services Enterprise Management Work Management Marketing Management 135

Vidyard

DECEMBER 4, 2020

How to Embed Video to a HubSpot Page 3.3.3 Optimize the Video and the Page for SEO 4.7 HubSpot’s Landing Page Video CTA 5.5 HubSpot’s Landing Page Video CTA 5.5 Promo Videos : If you’re creating a lead capture page focused on a content-based offer, a promo video would work beautifully.

Landing Pages 65

Landing Pages Video Marketing Marketing Automation Services Work Management 65