Forrester Fulfillment Trends WOM 
Inbox Insight
NOVEMBER 13, 2018
B2B in-market buyers now have to wade through reams of it to find the right content that fulfills their information needs. Earned media is publicity and engagement you’ve won through non-paid marketing efforts: SEO is one of the most important, along with Word of Mouth (WOM), rating and reviews, and arguably influencer marketing.
B2B Marketing Zone Posts
JULY 7, 2010
Vital Statistics for B2B Marketers – the video - Earnest about B2B , June 10, 2010 Every week new statistics are emerging with sometimes contradictory views on the trends impacting B2B marketing. Here’s a great example of an effective infographic that illustrates social media behavior by age group, based on a Forrester Research study.
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