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Paid Search Basics for B2B Marketers

Launch Marketing

Pay-per-click (PPC) is popular because you’re paying for the clicks that drive traffic directly to your website. The wrong keywords can generate clicks but deter viewers on your website from completing the desired call to action (CTA) that will ultimately help you achieve your stated campaign objectives.

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7 Online Lead Generation Best Practices for 2022

Outbrain

According to a 2021 State of Marketing Report , most surveyed marketers rate lead generation as their number-one priority for the next 12 months. If this includes you, you’ll want to include these online lead generation best practices below as part of your strategy this year. Update your buyer personas. In the U.S.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

According to MarketingSherpa research, marketers working in social media report an average 27% conversion rate for organic search traffic, while those not using social media reported a 17% rate. However, Facebook and Twitter send the most-engaged traffic as measured by average viewing spent time per visitor.