Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask
KoMarketing Associates
JANUARY 29, 2015
What is our budget and how does it forecast across the year? Example of PPC Lead Funnel. We make an assumption that the information is in turn stored in a leads database of some kind and scored based on how close that lead is to “sales readiness”. B2B Online Marketing Blog Search Engine Advertising'
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