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Mind the Gap between Marketing and Value

Biznology

Image via Wikipedia. You might have focus groups that show how more people are attracted to it and you might have research that show that it evokes a whole new image for the company and that sales go up 20% but how can you tell that to your customers? And guess who is there to teach us that lesson today?

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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

On June 24th, 2008, Bev said: Too many companies see the social side of a product as just another focus group - the communication is one way from the community to the company with little coming back from the company. transparency. © 2008 Community Group Therapy. advertising. blogcouncil. bookmarking. clearspace.