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Integrating Social Media and Search

Marketing Insider Group

My sister blog B2C Marketing Insider recently ran this article called Where Search Meets Social: Integrating Social Media into Organic and Paid Search Can Generate Exponential ROI written by Kent Lewis, President and Founder of Social Media and Marketing agencies Anvil Media and Formic Media.

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20 Ingenious Ideas to Transform Customer Experience (CX) in 2020

Martech Advisor

Amplify your message: Share your message across crucial touchpoints such as email, social media, and ads. Customer listening follows two approaches: The inbound approach: Emails, social media queries, complaints, support tickets, etc. Practice social listening to know what people say about you on social media.

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Sights and Sounds of SXSW: Transformational Marketing and The Era of Engagement

Adobe Experience Cloud Blog

Sending healthcare traffic to a personalized version of a web page: 123% increase in content engagement. Definitely some great tips to try right away. Answering the ROI Question: Connecting Social to Business Impact. Matt began by saying that social media is essentially the largest focus group you have access to today.

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How to Create an AI Marketing Strategy

Single Grain

AI’s list of uses for marketing is constantly expanding, but the main categories we’ve seen are: Customer segmentation and targeting: AI algorithms can analyze vast amounts of customer data to identify patterns and trends, allowing marketers to segment their target audience into more focused groups.