Social Pros 16 – Jay and Eric Strike Back
Convince & Convert
MAY 18, 2012
Jay : I mean it’s a focus group of one at that point, is it not? It has to be a deviation from the norm, and it has to have a potentially broad-based negative business impact, and you have to have some sort of information asymmetry where you don’t really know what’s going on. That’s a crisis.
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