Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. Manage brand health during a public relations crisis. What power!

Tools 86

Tools Work Management Marketing Management Business 86

The Effective Marketer

FEBRUARY 10, 2011

I like Dan’s presentation for its brevity and focus on key action items based on solid data. What I wish he had shared is how the data from focus groups and MailChimp is broken down. billion emails sent. How many B2B vs. B2C companies, industries, and even job titles. United States License. United States License.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

Online Marketing Institute

MAY 26, 2010

How do you translate something like the metrics you suggest for Blogger Relations into leads? Tags: b2bmarketing longtailseo. Mentions, comments, etc. dont really equate. Privacy Policy | Search | FAQ | Contact Us | Store | RSS | Widgets | Site Map. Privacy Policy | Search | FAQ | Contact Us | Store | RSS | Widgets | Site Map.

Social Media 40

Social Media Advertising Channels Media Blogger 40

Martech

MARCH 23, 2022

There’s no way to measure branding, the impact of public relations or any more complex forms of measurement.” For example, when you send someone a piece of direct mail, there should be a unique, tagged URL and a custom phone number tied to that piece which allows you to measure its performance. It’s intangible.

Marketing Attribution 111

Marketing Attribution Lead Ranking Sales Qualified Leads Marketing Automation Services 111

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Keep Score Social media metrics are widely available, but require effort and integration to be gathered and analyzed successfully.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

APRIL 1, 2010

But I wasn’t the only person doing this, and by no means was I doing it any more than anybody else in the community. There were 20-30 of us posting regularly to make the community great and countless others lurking through the threads.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

JULY 28, 2010

Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. When you find a pattern, create content to address it. This is the strategy of creating a Social FAQ. Ask your customers directly.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150