Is Twitter for Business Even Worth the Trouble | social crm.
Convince & Convert
SEPTEMBER 20, 2010
For example, there is likely little value to a mother of becoming a fan or follower of the Pampers brand for the sheer sake of brand support – but she might benefit from a Twitter feed offering tips or linking to articles on avoiding diaper rashes or toilet training. These comments were definitely directed toward B2C marketers.
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