Focus Group Marketing Mix Media Plans Training 
B2B Marketing Zone Posts
NOVEMBER 2, 2010
To succeed in social media, set aside your marketing plan , October 31, 2010 Forget your marketing PLAN? One component in sales team training is to perform a semiannual competitive assessment. It’s clear that we are beginning to emerge from a state of early adopters to general market interest and need.
Convince & Convert
SEPTEMBER 20, 2010
but Twitter (or any other social media tool) is just one of many tactics and channels used in marketing communication. It's not a stand alone tool, but works best when integrated in the marketing mix. These comments were definitely directed toward B2C marketers. Don't you think?
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