Focus Group Magazine Media Plans Public Relations 
Convince & Convert
MARCH 3, 2010
Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Allowing clients to treat number of Facebook fans as the core success metric is a dereliction of duty.
Convince & Convert
SEPTEMBER 20, 2010
link] (via @jaybaer @jeffhurt) Morgan Stewart I was the primary researcher at ExactTarget and sat in on all the focus groups. In interviews and focus groups we were talking about “brands&# and when they gave examples, it was clear they were thinking about big B2C brands. link] [link] Hiroto Izumi ????????
Expert insights. Personalized for you.
122 
Let's personalize your content