Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Allowing clients to treat number of Facebook fans as the core success metric is a dereliction of duty.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

B2B Marketing Zone Posts

NOVEMBER 2, 2010

To succeed in social media, set aside your marketing plan , October 31, 2010 Forget your marketing PLAN? Measuring the ROI of B2B Social Media , October 6, 2010 Any time people start talking about social media for B2B companies, the question always comes up about how do you measure the ROI, or return on investment, of it.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Convince & Convert

SEPTEMBER 20, 2010

Now, companies ought to focus on wowing their customers – and avoid giving them an awful experience – but for most companies, particularly those that have many customers they don't get a chance to interact with 1:1, the third segment is the easiest to reach at any kind of scale.

Twitter 147

Twitter CRM Business Paid Search Agency 147