NetLine

AUGUST 9, 2023

Look on the bright side: At least it’s not more than the 97% of all lead gen spend that’s wasted.) Often companies ignore their users, skipping direct feedback and overlooking qualitative methodologies (interviews, focus groups, etc.) Would he say the same thing if he knew about cookies? And about the Internet?

Marketing Attribution 52

Marketing Attribution Marketing Analytics Tools Marketing AI Digital Asset Management 52

Moz

APRIL 3, 2019

If you publish data that is unique to your organization or conduct your own survey or focus group and report the findings, it provides new data with unique insights to glean from it (assuming your methodology is solid, of course). What makes original research so powerful for link building is that you are the only source of your data.

Paid Content 68

Paid Content Distribution Paid Search Agency Brand Identity 68

Anteriad

APRIL 25, 2023

It encompasses past, present, and projected future business for the customer’s entire relationship with your company. Focus group A focus group is usually a group made up of a new product’s target audience that scores the product based on opinion. Instead, they rely on patterns and inference.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

It encompasses past, present, and projected future business for the customer’s entire relationship with your company. Focus group A focus group is usually a group made up of a new product’s target audience that scores the product based on opinion. Instead, they rely on patterns and inference.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Albacross

JULY 2, 2018

Top on our list of how to find leads for sales is… blogging! Well, B2B marketers who blog generate, on average, 67% more leads than those that do not. And according to statistics from HubSpot, companies that blog 16+ times per month get almost 3.5x Statistics show that just 4.7% Why is blogging so important? Image source.

Spending 40

Spending Lead Ranking Lead Scoring Budget Programs 40