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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Either operated by a single person or a group from the same company. Often written informally or in conversational style, it’s usually intended to be informative. A persona informs you what a customer is motivated by, what their hesitations may be, and what they may be thinking and/or doing as they consider their options.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Either operated by a single person or a group from the same company. Often written informally or in conversational style, it’s usually intended to be informative. A persona informs you what a customer is motivated by, what their hesitations may be, and what they may be thinking and/or doing as they consider their options.