article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. link] [link] Hot In Marketing 5 Ways to Turn Helpfulness Into Marketing Greatness | Blogging and Content Creation | Social Media Consulting – C. When you find a pattern, create content to address it.

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Forrester Research shows that from 2009-2014, U.S.

article thumbnail

Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

This research raises two interesting questions: - Forrester published research earlier this year that said Facebook users (rather than Twitter users) were the source of much of the New Influencer population. link] (via @jaybaer @jeffhurt) Morgan Stewart I was the primary researcher at ExactTarget and sat in on all the focus groups.

Twitter 145