Oktopost

JUNE 17, 2020

What part of sales do sales automation tools actually automate? The rest of the time, they’re managing CRM records and doing many other non-sales tasks. What is Sales Automation? In today’s markets, sales teams are beholden to data-driven insights, and that has given CRM platforms a place of great importance.

Marketing Automation Services 98

Marketing Automation Services Budget Programs Enterprise Management Work Management 98

Customer Experience Matrix

FEBRUARY 26, 2012

One of first marketing automation systems I ever saw – this would be during the Reagan Presidency – was a custom-built dial-up network to distribute collateral to farm equipment dealers. General purpose marketing automation vendors also compete for this business with what are usually called “distributed marketing” options.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Advertising Agencies Work Management 120

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. What trends should B2B marketers be leveraging to break through the noise and create more compelling experiences for their audiences? Stand out by doing what others aren’t or won’t. Marketing automation.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62