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Balihoo Offers "Local Marketing Automation" for Channel Partners

Customer Experience Matrix

One of first marketing automation systems I ever saw – this would be during the Reagan Presidency – was a custom-built dial-up network to distribute collateral to farm equipment dealers. These products are part of the marketing automation industry, although their specialized nature places them on the periphery.

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35 SaaS product ideas and examples for startup companies in 2023

accelerate agency

Research a solution for a specific customer problem When you’re thinking about how to start a SaaS company, the first thing on your mind should be finding that killer idea. First, take a look at what’s already out there. Validate your idea using these three steps: Start with a competitive analysis First, run a competitive analysis.

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Top Tips: B2B Marketing Through a Crisis

Envy

It’s that time of the decade where every marketer worries about two things: firstly, the precious marketing budget and secondly, what to do next. It’s also the time when you wish you’d have listened to your marketing lecturer when she suggested that you prepare an emergency draw plan for crisis mode.

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How B2B CMOs are Marketing Through a Crisis

Envy

It’s that time of the decade where every marketer worries about two things: firstly, the precious marketing budget and secondly, what to do next. It’s also the time when you wish you’d have listened to your marketing lecturer when she suggested that you prepare an emergency draw plan for crisis mode.

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73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

Things like lifestyle marketing, bots and artificial intelligence, advocate activation and episodic content to name a few. Here is a quick snapshot of the most common trends mentioned: Video marketing (live streaming). Marketing automation. Account based marketing. Influencer marketing. Personalization.