Marketing Insider Group

JUNE 3, 2010

If we pay close attention to avoid the common mistakes, content marketing can drive leads that are more relevant, targeted and qualified than a traditional outbound push. Stay away from arbitrary boundaries like SIC codes and Revenue range or employee size. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 100

Industrial Marketing Today

MAY 11, 2010

Company news and industry SIC codes tied for third. He also said, “Use of information from social media sources and web mining is growing as sales professionals are looking to leverage every piece of intelligence they can find to help progress deals.&# Wait a minute, isn’t that what Content or Inbound marketing is all about? .&#

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Industrial Marketing Today

JUNE 3, 2010

Solving the content conundrum It is our responsibility as practitioners of inbound marketing to coax relevant content out of the client, be it internal or external. I mean dig deeper than just the demographics like company size, job title, SIC code etc. There’s nothing new we can say on our website.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

WebMarketCentral

DECEMBER 28, 2009

Tags: Web 2.0

Twitter 20

Twitter Tactics Web 2.0 Tips 20