30+ Word-of-Mouth Marketing Statistics You Must Know
EveryoneSocial
SEPTEMBER 28, 2021
Word-of-mouth marketing (WOM) is when people gain interest in your brand, product, or services through their peers’ influence. This can occur in person or online, but it’s essentially free marketing by those who’ve had great experiences with your company. Nielsen ] 92% of global consumers trust UGC and WOM more than advertising. [
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