Buzz Marketing for Technology

APRIL 6, 2010

When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. But Facebook? Element #3 – Events – throwing events in Facebook is easy, but taking that data and adding that to a profile isn’t.

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Leads 100

Customer Experience Matrix

JANUARY 31, 2010

When I wrote about Aprimo Marketing Studio in a post last August , I was impressed by the scope of the product but reserved judgment because it hadn’t yet been launched. I took a look at the actual product last week. Placing them all in the same product adds cost and complexity, which are not a software developer’s friends.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

B2B Marketing Zone Posts

AUGUST 3, 2009

Definitions for marketing leads for use in lead generation - Market2Lead , July 14, 2009. Time to Replace your Online News Room with Facebook! The Ugly Baby (Product) Dilemma - Phoenix Rising , July 20, 2009. Geek Good Intentions: Case of the Missing Twitter Brand - B2B Marketing Savvy , July 21, 2009.

Social Media 40

Social Media B2B Sales Twitter Market2Lead 40

LeadSloth

JANUARY 12, 2010

Kevin Joyce , CMO, Market2Lead. Scott Mersy , VP Marketing and Products, Genius.com. Social networks like Facebook and Linkedin will start to face customer defections as their networks get bogged down with marketing spam. Kevin Joyce, CMO, Market2Lead ( @nivenor1 ). Kristin Hambelton , Sr Director of Marketing, Neolane.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

B2B Marketing Zone Posts

MAY 3, 2010

Let’s face it, even if it was possible to curl up in front of the fire with a glass of wine and our B2B products and services, no one would do it. Could Facebook become a Lead Nurturing platform? But Facebook? Facebook (91). A Marketer’s Guide to Facebook’s New Social Plugins , April 22, 2010.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40