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Chris Koch

Remove Facebook Remove Lead Generation Remove RSS Remove Traffic
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Why the volume and quality of interactions with customers has to pass for social media ROI

Chris Koch

JANUARY 22, 2010

If the intention of your blog is to drive traffic to your main website for lead generation, then you should be using the keywords on your blog that matter most on your website. The growth in traffic then confers its own authority—you get lots of visits so you must be smart. RSS+comments=VIP.

Social Media 100
Social Media ROI Lead Ranking RSS 100
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Three steps for B2B marketers to build a personal social media presence

Chris Koch

JUNE 26, 2009

Pick an RSS tool. One of the best ways to start is with RSS. There are a million tools out there for doing this, and you can integrate RSS feeds into your browser but I find that cluttered and distracting. Now, I have to admit that I’m not a diligent RSS follower. Transfer Twitter relationships to LinkedIn and Facebook.

Social Media 100
Social Media Social Marketing B2B Marketing Personalization 100
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