B2B Social Media Marketing: Focus on leads, not likes
markempa
AUGUST 19, 2012
Tweet It’s time to generate revenue. If they’re likely to recommend you, they’re worth far more than your average customers,” she notes, and points to a whitepaper: “ NetPromoter Economics: The Impact of Word of Mouth ,” which reveals that customers who recommend you are worth 100% more than those who don’t.
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