Industrial Marketing Today

JUNE 19, 2010

Creating effective marketing content requires a well-rounded skill set that includes researching, interviewing subject matter experts (SME), customers, and internal stakeholders, compiling all that information into cohesive content and a basic understanding of any existing content management system (CMS) to update your online content library.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Buzz Marketing for Technology

JULY 7, 2008

If your subject matter expert is also your PMO, you are either over-paying for PMO help (bad) or being undercharged by your SME (good job!). Social Media is really just facilitating what are actually much more natural human interaction behaviors than traditional web was able to support. General Community Discussion. Networking.

Social Media 100

Social Media Communities Wiki Work Management 100

Directive Agency

JULY 26, 2016

Also, be sure to read the reviews from 3rd party sites like Yelp, Facebook, Google, BBB.org, etc. Look at their Twitter, LinkedIn and Facebook feeds. Most of the in-house marketers that I have dealt with are generally SME’s (subject matter experts) within the organisation. Russell Jones. ~ Ask for references.

Paid Search Agency 76

Paid Search Agency Advertising Agencies Ad Agencies SEO 76