Facebook Generation Lead Tools 
Digital B2B Marketing
JUNE 26, 2012
Unfortunately much of it reflects zero thought and leads no where. Or are you referring to a twitter strategy that includes your autoresponder rules, mass following tool and autoshared content sources? To yet another, it is a metric from Facebook. Depending on the definition, the cost of a lead may be 50 cents or $1,500.
Digital B2B Marketing
JANUARY 22, 2014
60% said Facebook delivers the best ROI, 25% picked LinkedIn and just 5% chose Twitter. Facebook Delivers Better ROI Than Twitter. Have you seen how cheap Facebook ads are? Take a look at the ad interface in Facebook or LinkedIn. It maps perfectly to traditional consumer (Facebook) or B2B (LinkedIn) audience definitions.
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