Customer Experience Matrix

MARCH 6, 2016

Some companies serving small business have indeed reached multi-million client counts (see table), but their products cost much less and are essential for basic operations.** Of these, I found WickedReports the most interesting: they use customer tracking to do multi-channel lead attribution and customer value analysis.

Small Business Marketing 120

Small Business Marketing Work Management Marketing Management Planning 120

Adobe Experience Cloud Blog

NOVEMBER 21, 2013

And then do an audit — a deep audit of how your campaigns work when a person first interacts with them. . This is tough because relevancy is often in the eye of the beholder, but behavioral tracking in marketing automation tools can help. Remember, your customers are people, and as Andrew put it: “Don’t suck at your own party!”

Work Management 48

Work Management Multi-Touch Attribution Marketing Management Email Marketing 48

Customer Experience Matrix

JANUARY 18, 2015

It’s nearly two years since I introduced the concept of a Customer Data Platform , defined as a marketer-controlled system that builds a multi-source customer database and exposes it to external execution systems. Each Decision system builds its own multi-source database and each integrates separately with the Delivery systems.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Attribution Lead Ranking 120

Lead Liaison

MARCH 7, 2018

And additionally, instead of incorporating the email only invitations and follow up, we were able to use multi-channel communication what we like to call omni-channel communication. It could be Administrate, it could be Salesforce.com, could be Microsoft dynamics. You know when we say omni channel, its multi-channel.

Training 48

Training Webinar Metrics Lead Liaison Paid Search Agency 48

Lead Liaison

JULY 18, 2018

Please note that this content was presented in first-person live and then transcribed. So if you do have a set up there, if you’re attending one of these live events and if you have something that catches their eye, there’s a good chance that that’s gonna end up on social media and that doesn’t hurt anyone. Transcription.

Work Management 48

Work Management Marketing Management Lead Management Webinar Metrics 48