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Sales Pipeline Radio, Episode 189: Q & A with Jon Ferrara @Jon_Ferrara

Heinz Marketing

You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , or Stitcher. This week’s episode is entitled “ What Do CRM and Spirituality Have in Common? Listen in and/or read the full transcript below.

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Customer Data Platforms Revisited: The Future of Marketing Data

Customer Experience Matrix

The major observation is that current investment is heavily concentrated on the Decision layer, with interest in predictive modeling and message selection (which could also be labeled as personalization). The following table shows what I found when I did this analysis. In fact, most do not. This is a general sign of maturity.

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B2B Category Creators Episode 5 Transcript

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I left right before the salesforce.com acquisition, which I’m really happy about, didn’t get trapped in that. And I really love the little that I know about what you do and what you value in your personal life. Jason Widup: Maggie, just keeping an eye on me over here. Elissa Fink: Yeah, I’m really excited.