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Social Media

B2B Email Marketing: Best Practices and Essential Tips for 2024

DealSignal

FEBRUARY 26, 2024

Consider using plain text Eye-catching imagery is great for B2C email marketing, but plain text tends to be favored by B2B marketers for a number of reasons. Here is a sample list of questions that should be answered before sending the send button: What is the defined maximum number of contacts per company? Are competitors suppressed?

Email Marketing

Email Marketing Marketing Automation Services B2B Marketing Practices

From Cold to Sold: 10 Powerful Email Marketing B2B Lead Generation Strategies

DealSignal

FEBRUARY 23, 2023

To create a professional email layout, consider using a clear hierarchy that guides the reader’s eye from the most important information at the top of the email down to the call-to-action at the bottom. Send each version to a random sample of your email list, and track the results to see which version performs better.

Lead Generation

Lead Generation Email Marketing Lead Scoring Lead Ranking

B2B Marketing Zone

B2B Email Marketing: Best Practices and Essential Tips for 2024

From Cold to Sold: 10 Powerful Email Marketing B2B Lead Generation Strategies

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