The Forward Observer

MARCH 29, 2024

B2B Social Selling Strategy: Connect with Customers, Build Relationships, and Drive Sales by Julie Atherton About the Book Social media, when deployed strategically and effectively in B2B channels, offers a uniquely personal long-term networking opportunity for sales teams and business professionals.

Social Marketing 169

Social Marketing B2B Marketing Marketing & Strategy Marketing Strategy 169

The Forward Observer

OCTOBER 27, 2023

Unforgettable: The Art and Science of Creating Memorable Experiences by Phil Mershon About the Book Are you struggling to create memorable and valuable experiences for your customers? Look no further than Unforgettable: The Science of Creating Memorable Experiences by Phil Mershon.

Planning 130

Planning Work Management Marketing & Strategy Click Rate 130

The Forward Observer

JANUARY 12, 2024

Allyson Letteri shares insider secrets to fast-track your marketing success based on her experience as a Silicon Valley marketing executive and startup advisor. What’s included in Standout Startup : The 3 Ps every startup needs to unlock effective messaging: personas, positioning, and personality.

Startups 161

Startups Top of Funnel Marketing & Strategy Paid Search Agency 161