Digital Advertising Terms and Jargon Every Marketer Should Know
Act-On
FEBRUARY 26, 2024
What is an Ad Exchange? Ad exchange is an online marketplace that enables publishers and advertisers to buy and sell advertising inventory in real-time auctions. A demand-side platform (or DSP) is a platform that allows advertisers to buy ad space across multiple ad exchanges, ad networks, and other sources through a single interface.
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