list work Examples Related Topics 
Everything Technology Marketing
APRIL 8, 2010
Contrast this with the sophisticated and networked and community-embedded buyer today, who conducts research and talks with their peers in online communities long before identifying and narrowing down the list of potential vendors that can solve the problem.
Everything Technology Marketing
JULY 10, 2010
Very clean and structured, it lists all major areas that need to be designed, built, and managed by product marketing and product management. For example, the business strategy layer typically has longer planning cycles (a full cycle can take many months or quarters).
Everything Technology Marketing
MAY 24, 2010
Also, consider how you will make sure that your content is on message and consistent (this is not trivial when you have multiple writers) - for example, do you have message maps that capture your key messages, differentiators, value proposition and positioning - by audience and segment?
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