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Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

Using actionable icons that integrate with the theme of your site , content and online activities instead of bland generic ones will help encourage readers to share your content. Below are some recent examples that have been written about. One of the best sources of information is industry statistics. 3D Icon Set.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Many of the marketing automation companies have added some fairly sophisticated analytics to monitor prospect’s online behavior and help marketers qualify and score them based on Web site visits, registrations, and downloads. In B2B, it’s not about batch-and-blast acquisition as much as it is about using email to continue a conversation.

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Marketing + Technology + Management – Hype = MarTech

chiefmartech

Kyle Duford , global VP of digital and e-commerce at Dr. Martens , will describe how they achieved success in personalizing experiences for customers on their e-commerce site, in email marketing, and in online advertising. Take a look at this example of an org stack from Dun & Bradstreet to get an idea.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

Which social networking site is used by 92% of senior marketing executives? A national survey of reporters and editors revealed that 89% use blogs for story research, 65% turn to social media sites such as Facebook and LinkedIn, and 52% utilize microblogging services such as Twitter. While 28% of U.S.