Vision Edge Marketing

FEBRUARY 25, 2020

Measures such as open and clickthrough rates, website traffic, Marketing generated qualified leads, and qualified lead-to-deal ratio are examples of downstream measures. This is why it is a good example of a measure for Upstream Marketing. Putting a Number on the Value of Upstream Marketing .

SIC 142

SIC Marketing Management Verticals Clickthrough 142

ViewPoint

MAY 13, 2016

The options—which encompass very different lead definitions—were to focus on: 200,000 contacts (name and title) in the right vertical—but with no email addresses. 81 highly qualified sales opportunities with the right contact who has a need backed by some form of compelling event. Have been qualified as sales-ready.

Allocation 174

Allocation PointClear SIC Ideal Customer Profiles 174

SWZD

NOVEMBER 29, 2017

Benefit from Quality In, Quality Out (the opposite of GIGO ). SiriusDecisions organizes the Demand Unit Waterfall in multiple vertical stages (see image). The top two stages – Target Demand and Active Demand determine the quality of your lead flow, and ultimately the opportunities you generate.

Demand 48

Demand Marketing Budget Account Based Marketing Marketing Management 48