What Makes Ads Go Viral?
The Effective Marketer
APRIL 16, 2012
Example is the “Happiness Factory” video for Coca-Cola. Example is Bud Light’s “Swear Jar” 3. Is hard to target viewers based on their personality, but different types of personalities (extroverted vs. introverted) are a key ingredient in ensuring the video will get shared.
100 
Let's personalize your content