The Guide to Building Linked Unstructured Citations for Local SEO
Moz
DECEMBER 5, 2018
Step 1: Find the "big fish" A client may already know who the “big fish” in their community are, or you can cast a net by identifying popular local events and seeing which businesses sponsor them. If an event/team page highlights you, but doesn’t actually link to benefactors/participants, don’t be shy about politely requesting a link.
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