Customer Experience Matrix

JANUARY 31, 2010

Small digression: most business marketing systems are designed around data from a sales automation system such as Salesforce.com. Plans can automatically modify themselves in response to events: for example, if a piece of copy is rejected, the system can add a new set of review and revision steps.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Triggered Email (Real-Time) Triggered email is the ability to listen for specific customer behaviors and events and respond with an appropriate real-time email. by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Customer Experience Matrix

JANUARY 31, 2014

The system supports email, print, SMS, Twitter, and voice messages, typically delivered via integration with third party systems. It also provides the rest of the standard marketing automation functions, including landing pages and microsites, Web behavior tracking, lead scoring, and integration with Salesforce.com.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120

Customer Experience Matrix

MAY 6, 2010

I’m somewhat grandly labeling it a “Web marketing system” rather than “demand generation” because its microsite could replace a small company’s primary Web site. Let’s start with the microsites. The commenting system captures a URL, link text and Twitter name in addition to the usual first/last name and email address.

Small Business Marketing 120

Small Business Marketing Marketing Management Planning Paid Search Agency 120

Convince & Convert

OCTOBER 22, 2013

Follow him on Twitter and Google+. You can connect with Kelsey on Twitter , G+ , or LinkedIn. Immediate conversion events. You can connect with him on Twitter , LinkedIn , and Pinterest. For Salesforce, we helped get the Social Success content microsite up and running in a few months, from a standing start.

Work Management 150

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 150

Hubspot

SEPTEMBER 17, 2012

Imagine a handful of marketing platforms that standardize certain events, workflows, and data structures at the core of marketing operations. Well, take a look at Salesforce.com's AppExchange. Follow him on Twitter @chiefmartec. Of course, most marketing technologies are far more complex than consumer smartphone apps.

Marketing Budget 28

Marketing Budget Budget Programs Planning Paid Search Agency 28