LeadSloth

OCTOBER 28, 2010

The idea for Marketing Automation Monday came up after I had visited several Web Analytics Wednesday events. Sinds 2005, those events have provided a great networking and learning opportunity for Web Analytics professionals. Together with Saad Hameed, I’m initiating these first two events. Join the LinkedIn Group.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Marketing Management 100

LeadSloth

NOVEMBER 16, 2010

One company even created a fake female persona (including LinkedIn profile), because their prospects were responding way better to a female (IT audience, I guess). Also, if you're not a member yet, please sign up for the Marketing Automation Association LinkedIn Group. Tags: events lead nurturing marketing automation.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Automation Marketing Management 100

LeadSloth

FEBRUARY 17, 2010

In this first post I will give an overview of my talk on Social Media: if you’d like to hear the full story, please come to the DC event , or wait until the University comes to a city near you (London, Palo Alto, Boston confirmed; Dallas, New York, Atlanta and Chicago announced). Social Media. Lead Generation.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

LeadSloth

JANUARY 12, 2010

1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured? (3) I could not agree more with these predictions. (1)

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100