Sights and Sounds of SXSW: Transformational Marketing and The Era of Engagement
Adobe Experience Cloud Blog
MARCH 16, 2015
This year, Marketo set out to make a splash at the event. On Sunday, Marketo featured four informative sessions around both marketing best practices and the future of marketing. No lead nurturing , and too much focus on the bottom-of-the-funnel. 6,788 opted in leads. Purchase Intent : Lead Identification.
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