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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Lead Management. Marketing Automation.

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6 Tactics for Turning Trade Show Interactions Into On-Site Sales

Hubspot

On-site selling can be extremely difficult, so before you attend your next trade show or event, here are six steps you can take to increase your chances of successfully executing on-site sales. 1) Reserve a Room at the Event. This is an important logistical detail that will make it much easier for you to sell your product or service.

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Listen Up Marketers: We Need Our Own Operating System

Kapost

Changes in the buyer’s journey have driven marketing teams to step up and take ownership of the entire funnel. In the course of adjusting to the digital age, we’ve changed three key dimensions: Teams : Marketing used to operate with a few teams, say corporate communications and product marketing, along with external agency support.

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

Lisa Cramer is President & Co-Founder of LeadLife Solutions in Atlanta, a provider of on-demand lead management software that generates, scores and nurtures leads for B2B marketers. LeadLife is designed to increase qualified leads while shortening sales cycles and decreasing the cost of sales. Lisa Cramer.

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

Lisa Cramer is President & Co-Founder of LeadLife Solutions in Atlanta, a provider of on-demand lead management software that generates, scores and nurtures leads for B2B marketers. LeadLife is designed to increase qualified leads while shortening sales cycles and decreasing the cost of sales. Lisa Cramer.