Hubspot

DECEMBER 22, 2020

For example, the restaurant POS software, Toast, is bidding on "phone systems for restaurants" but they don't sell phone systems! The marketing team at Toast is gambling on the mere possibility that restaurant managers seeking a phone system might also be in the market for POS software. Let's examine another example of a keyword trap.

PPC 101

PPC Work Management SEO Top of Funnel 101

Anteriad

APRIL 25, 2023

Direct marketing most often takes place at point-of-sale (POS) transactions, in postal mail campaigns, email marketing and telemarketing. Machine learning algorithms build mathematical models based on sample data or “training data.” Instead, they rely on patterns and inference.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Direct marketing most often takes place at point-of-sale (POS) transactions, in postal mail campaigns, email marketing and telemarketing. Machine learning algorithms build mathematical models based on sample data or “training data.” Instead, they rely on patterns and inference.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84